Logitech may be known for keyboards, webcams, and gaming gear, but CEO Hanneke Faber is going AI-first. On this episode of Rapid Response, she explains how she’s leading the hardware brand through an AI shift, approaching it as a leadership challenge, not just a tech one. Faber also shares lessons from competitive diving, navigating tariffs, and why she gave herself a 48-hour crash course in gaming to understand her customers.

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Logitech’s CEO treats AI like a board member