2Bobs—with David C. Baker and Blair Enns Shower Your Way to Sales Success
11 snips
Jan 28, 2026 Conversation about using cold-plunge metaphors and daily cold exposure to build resilience for surprising sales moments. Breathwork and controlled pauses are discussed as tools to calm fight-or-flight reactions. Improv techniques and practicing unpredictability are highlighted as ways to prepare for derailments and reclaim composure during high-pressure conversations.
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Train Your Stress Response
- Practice regular cold exposure and breath work to build resistance to sudden stress in sales situations.
- Use daily hormetic challenges so unexpected client attacks stop hijacking your rational thinking.
Why You Freeze In Tough Conversations
- Unexpected hostile moves in meetings trigger the amygdala and shift you into fight-or-flight, removing rational control.
- Recognize these physiological mechanisms so you can design techniques to regain your neocortex quickly.
The 'Snakes On The Ad' Moment
- Blair recalls presenting creative to car dealers who loudly rejected the elegant ad and demanded 'snakes' on the ad.
- He let them rant, then calmly accepted their demand and stayed on the account for years.
