Email After Hours: The Podcast for Email Senders Your Email Content is Killing Your Deliverability—and How to Fix It with LB Blair
Feb 12, 2026
33:22
You work SO HARD to create a beautiful email… so why is it still going to spam?
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with LB Blair to uncover the email content mistakes that sabotage inbox placement. They’ll also dive into emerging trends that senders, mailbox providers, and subscribers can all agree on.
What You'll Learn:
- Why image optimization is non-negotiable in 2026
- How alt text became a powerful deliverability lever
- The impact that rendering failures across dark mode and mobile have on subscriber experience
- The two-click rule for auto-download PDFs
- Why relevance is the ultimate deliverability signal
About the Guest(s)
LoriBeth (LB) Blair is a seasoned deliverability expert with years of hands-on experience solving complex sender reputation and inbox placement challenges for brands of all sizes. Known for her deep expertise in email authentication, content optimization, and cybersecurity's intersection with deliverability, LB has navigated virtually every email marketing trend and pitfall in the industry.
In this episode, she shares critical insights on how email content—from image optimization and link security to responsive design and alt text—directly impacts inbox placement, providing actionable strategies that email marketing managers and deliverability professionals can implement immediately to protect their sender reputation.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)