Straight off Emma dives right in with some amazing advice around how to work with your body to make your birth experience as positive as possible and with that the importance of oxytocin and understanding its impact as her number one advice and why. Jayda also asks Emma to really explain what a doula actually is and Emma busts myths about what a doula is not and why having a doula is all about enhancing your experience of birth. Emma also talks about the fear mongering around birth, but also how to face valid fear of pain with curiosity and an embodied relationship with self to help yourself feel embodied to navigate pain and the experience of labour. Jayda asks Emma about the connection between the patriarchy and women being disempowered in their birth experience as a default and and Emma gave great advice on how to advocate for yourself more especially with care providers, they also discuss the different experiences people of colour have during labour as well anyone LGBTQ+, and why Emma emphasises how important it is to actively choose the team you work with and always prioritise your safety, support and voice. With that, Emma talks about Hypnobirthing, why she teaches it, why it is so significant for people’s labour experience and how it is at heart a mindset and about connecting deeply with yourself. A great and informative conversation for anyone who is pregnant or supporting a person going into labour, now or in the future!

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Emma Armstrong, a creative visionary, entrepreneur and the founder of the Naked Doula brand is a retired birth doula & hypnobirthing coach who has built a worldwide visual education platform which will inspire women and men alike for years to come. Emma is using her influence and gifts to guide women all over the world in connecting back to their self-trust, confidence and abilities not just in birth but in all aspects of their lives. Emma is also a writer, author and illustrator, with her debut book The Fearless Birth Book hitting the shelves earlier this year and the fearless birth journal due to drop in April 2026.

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