108. Allan Dib: The One Page Marketing Plan

May 25, 2022

Allan Dib, founder of Succeswise and author of The 1-Page Marketing Plan, shares his journey from IT to successful entrepreneurship. He discusses simplifying marketing with his innovative One Page Marketing Plan, emphasizing practical strategies for business owners. Allan also highlights the power of personal branding and authority positioning, drawing lessons from the medical field. He advocates for incremental improvements in business and the importance of adapting to the tech-driven marketing landscape to stand out and succeed.

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ADVICE

External Perspective

External perspectives can reveal hidden value and opportunities within a business.
Cross-pollinating ideas from different industries can lead to innovative solutions, as seen with Allan Dibb's legal client.

ADVICE

Authority Positioning

Position yourself as an authority by emulating the medical field: referrals, appointments, and prescribing solutions.
Control your schedule and be seen as an expert, like a doctor, to enhance your authority and client perception.

ANECDOTE

Book as a Positioning Tool

A book is a powerful positioning tool, like a "nuclear weapon of business cards."
Allan Dibb secured a consulting gig because the client's CMO had his book and asked for an autograph.

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It seems that the most successful marketing plans are often those that are the simplest.

However, describing a marketing plan as simple can leave many business owners confused.

How can marketing be considered simple when there are so many different tools and platforms available? So many different demographics to communicate with? And the speed at which the marketing space evolves? Surely marketing is not simple.

This episode’s guest, Allan Dib is confident that he can simplify marketing for any business and has even developed a ‘One Page Marketing Plan Canvas’ that business owners can access for free.

On The Dent Podcast, we interview key people of influence in all walks of life. We delve deep to unearth how these successful people got to where they are, their trials and tribulations, as well as their successes, and what their experiences can teach us all.

Allan Dib is the founder of Succeswise, a serial entrepreneur, rebellious marketer, and the bestselling author of The 1-Page Marketing Plan. With over 20 years experience as an entrepreneur, Allan has built several multi-million dollar businesses in the IT, telecommunications, and marketing fields.

Here’s a taste of Allan Dib and Glen Carlson’s conversation –

Allan breaks down his entrepreneurial journey, including how he taught himself marketing through a trial and error approach
How Allan made marketing simple by developing a guide that allows business owners to create their own one page marketing plan
Recognising that however specialized or niche your skills may be; that there will always be a target group out there willing to pay you for your knowledge and products
How coaching can assist any business to grow beyond a plateau by providing a viewing point into the business for someone outside of it
Why publishing books is still relevant in the marketing space in 2022
How to acquire and continue to accumulate value, credibility and authority in your field of expertise
Marketing alternatives for those who do not want to be a face for their brand
Allan explains how businesses can utilize his one page marketing plan canvas and how to download the canvas for free from successwise.com
Allan shares some of the tech tools that he is using everyday in his business, including a CRM system

Links to connect with Allan Dib –

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