$1B in sales… and Ari by Ariana Grande barely owns it.
• Why Ari by Ariana Grande scaled to $1B through licensing instead of ownership
• How “Cloud” became a hero SKU by riding luxury fragrance dupe demand
• The real unit economics behind a $70 perfume bottle
• How Sephora and Ulta distribution turned it into a global brand
Aaron Alpeter is a supply chain operator who has worked with 200+ brands. He breaks down how Ari by Ariana Grande built their supply chain to support billion-dollar retail scale.
