two & a half gamers 🤖 AI just leveled up AGAIN. We Tracked 127 AI Ads. The results are insane!
AI game creatives just made another massive leap. In this episode, we break down 127 new creatives across Dark War, Top Heroes, Township and more and the quality jump in just one month is honestly insane.
We’re talking:
• Full anime-quality world model sequences
• AI influencers everywhere (grandmas, gamers, street interviews)
• 50+ completely different “games” promoted under one title
• Movie-level 4X fantasy ads
• Hyper-niche creative strategy instead of broad targeting
This is not an incremental improvement. This is a structural shift in how UA works. If you run paid UA, creative production, or mobile marketing… this episode is mandatory.
👇 Drop your hottest AI take in the comments. WE CAN'T WAIT!
Key Takeaway
The creative strategy is shifting from “broad appeal” to “own every niche.”
AI now allows studios to generate dozens of fully different game fantasies — and scale them all at once.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.
Our sponsor FastSpring:
Has delivered D2C at scale for over 20 years
They power top mobile publishers around the world
Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 – The AI quality jump in 30 days
01:20 – 127 creatives this week (yes, seriously)
03:25 – King Shot & localization with AI
06:45 – AI influencers take over UGC
09:50 – Cute overload & grandma trend
12:10 – Stitching vs realism: does it even matter?
14:30 – Dark War’s massive creative evolution
20:30 – Old vs new: 1 month difference
22:40 – The River team = top AI creative squad
27:00 – Township & AI story hooks
29:50 – Top Heroes goes nuclear (50+ concepts)
33:00 – “All niches” strategy explained
36:30 – Why this shouldn’t work… but does
39:10 – AI fantasy RPGs that look real
41:45 – What this means for UA teams
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai