Embracing Failure: Dr. Melisa Buie on Learning to Faceplant

Dr. Melisa Buie brings a fascinating perspective to the challenge of failure, one forged through decades of building high-powered lasers and leading manufacturing transformations in the semiconductor industry. With a PhD in Nuclear Engineering and Plasma Physics from the University of Michigan and over 15 years at Coherent, Inc., Melisa has spent her career solving complex technical problems. But it was a personal struggle that led to her latest book, "Faceplant: FREE Yourself from Failure's Funk," co-authored with Keely Hurley.

Melisa shared a compelling story that became the catalyst for her book. Despite being completely comfortable with failure in the laboratory, where experiments routinely don't work, and models need constant refinement, she discovered she was terrified of failing in her personal life. When she took a Spanish class at Stanford and tried speaking her first sentence to a friend, the friend burst out laughing. Melisa's immediate reaction was to shut down completely. She realized she had developed a fixed mindset about failure outside the lab, and this contradiction troubled her deeply. 

She spent years reading everything she could about failure, learning, and growth, ultimately developing the framework that became "Faceplant."  The book's title came from Melisa's co-author, Keely, who has a gift for turning her own missteps into hilarious stories. For Keely, every failure was just another face plant to laugh about, and the metaphor stuck immediately. 

The subtitle's use of "FREE" isn't just clever wordplay; it's an acronym for a practical framework: Focus, Reflect, Explore, Engage. Melisa explained that the framework grew organically from her lean manufacturing background, particularly the principle of Hansei, which emphasizes self-reflection followed by self-improvement. The first two steps help clarify what actually happened and understand your role in it, while the final two steps push you toward curiosity and experimentation.

When asked about organizational barriers to learning from failure, Melisa highlighted the critical importance of psychological safety, pointing to the work of Amy Edmondson and Mark Graban. She noted that leaders often unintentionally shut down learning through their behaviors, even when they genuinely believe they support it. Melisa offered concrete examples to watch for: Is it easier to get approval for a half-million-dollar piece of equipment than to run a five-thousand-dollar experiment? If equipment purchases are immediate but experiment proposals sit unopened for weeks, that reveals the organization's true priorities. She also pointed to meeting dynamics when brainstorming sessions fall silent except for one voice, or when only a single idea emerges, and everyone rallies around it without discussion, those are warning signs.

Perhaps most striking was Melisa's deliberate choice to use the word "failure" throughout her book, rather than softer alternatives like "learning opportunity" or "mistake." She explained that failure makes us deeply uncomfortable, and she didn't want to step over that discomfort. When one friend admitted to only failing once in life, Melisa felt sad for them, because without taking risks and chances, we miss the rich opportunities that failure provides. She acknowledged the irony: in the lab, ten failed experiments in a design of experiments might be considered a beautiful success because of what was learned. But she wanted to be honest about calling things what they are, pushing past the positive platitudes about failure to actually embrace it.

Learn more about Melisa and her work at www.melisabuie.com and www.faceplantbook.com, or connect with her on LinkedIn.