Future Fuzz - The Digital Marketing Podcast Ep. 161 - SEO is Dead - Long Live GEO - Jaime Gastelle
In this episode of Future Fuzz, Vince Quinn is joined by Jaime Gastelle, Senior Director of Marketing at Landgate, for a deep dive into the rapidly shifting AI landscape. Together, they unpack the rise of AI browsers, the battle between Google, OpenAI, Anthropic, and Perplexity, and what these changes mean for digital marketers heading into 2026 and beyond.
Jaime breaks down real usage data across consumer and enterprise AI tools, explains why traditional SEO is giving way to GEO (Generative Engine Optimization), and outlines how brands can stay visible as traffic increasingly stays inside AI interfaces. The conversation also explores the massive infrastructure demands behind AI—data centers, energy grids, and land siting—and why AI’s growth is as much a physical challenge as a digital one.
A must-listen for marketers, tech leaders, and anyone trying to understand where AI, search, and digital strategy are headed next.
Guest Bio
Jaime Gastelle is the Senior Director of Marketing at Landgate, a data intelligence platform that helps energy developers, real estate professionals, and investors make smarter land siting decisions. Landgate provides deep analytics for data centers, renewable energy, oil and gas, and other large-scale infrastructure projects, bridging the worlds of real estate and energy development.
With experience marketing to both enterprise and consumer audiences, Jaime brings a unique perspective on AI adoption, digital strategy, and how emerging technologies are reshaping marketing, search, and infrastructure planning.
Takeaways
- AI browser adoption is accelerating, with Google, OpenAI, and Anthropic competing for long-term user attention
- ChatGPT dominates consumer usage, while Claude leads in enterprise adoption
- AI interfaces will increasingly keep users from leaving platforms, reducing traditional website traffic
- Digital marketers must shift from SEO to GEO (Generative Engine Optimization)
- Being cited, recommended, and referenced by AI models will matter more than rankings alone
- AI chips consume significantly more energy, putting major strain on the U.S. power grid
- Data center growth is driving massive land, energy, and infrastructure demand—especially in Virginia and Texas
- Platform consolidation will favor mega brands unless marketers adapt quickly
Chapters
00:00 Welcome and Introduction
00:30 Meet Jaime Gastelle and Landgate
01:40 How AI Is Driving Data Center Growth
02:09 The AI Browser Battle Explained
03:26 Google, Gemini, and the Future of Search
04:29 Experimenting With AI Browsers Like Comet
05:14 Black Hat Marketing and Misspelled Domains
06:42 Authenticity vs. AI-Perfect Content
08:28 LLM Usage: Consumer vs. Enterprise Data
10:26 Why Claude Leads Enterprise Adoption
11:09 Daily Searches Across Major Platforms
12:19 The Coming Traffic Shift to AI Interfaces
14:26 Cultural Impact of ChatGPT as a Brand
15:08 SEO vs. GEO: What Marketers Must Change
18:48 Energy Demands of AI and Data Centers
20:11 Land Siting, Power Grids, and Infrastructure
21:12 How to Connect With Landgate
21:34 Final Predictions for AI and Marketing in 2026
Follow Jaime Gastelle on LinkedIn
Follow Vince Quinn on LinkedIn