How The Cleverest Retailers Are Using RFID | Ask An Expert

For our money, we cannot think of another technology that unlocks as much value when it is deployed and harnessed across multiple levels of a retail organization in the right way as RFID.

So Omni Talk is pleased to announce that Marshall Kay, Global Director of Retail Transformation Services at Avery Dennison, and Randy Dunn, Director of Business Development at Zebra Technologies, joined Chris Walton and Anne Mezzenga to share all the ways the best of the best retailers are utilizing RFID.

Chris and Anne go deep with Marshall and Randy on:

• The history of RFID, i.e. where it has been and where it is going next, inclusive of current pricing, use cases, and category penetration
• What Randy refers to as the “ladder” approach to RFID implementation
• How to move from a basic, foundational RFID implementation into a world of “RFID+”
• And, perhaps most importantly, how to know when you have actually unlocked the full value of RFID inside of your retail organization

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