This week's guest is Laura Bull, who spent ten years with Sony Music Entertainment where she became one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded development and marketing for globally recognized artists including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records.Laura is an expert who specializes in transforming people into viable brands by by teaching what it takes to become a powerful “influencer." Her book “From Individual To Empire” is a guide to building an authentic and powerful brand.During the interview we spoke about artist branding, the differences between marketing and branding, the “it factor” of an artist, working through a regime change at a label, and much more.On the intro I’ll take a look at taking advantage of imposed downtown we’re facing, and the musical instrument industry shaking off the trade war.

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course

🎧 Discover more mixing and production courses

📲 Follow Bobby for more tips, insights, and updates:

Facebook
LinkedIn
Instagram
Bluesky

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

Episode #309 – Imposed Downtime, M.I. Trade Wars, And Artist Branding With Laura Bull