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#489: Guy Raz Interviews Tim Ferriss — How I Built This — Key Lessons, Critical Decisions, and Reinvention for Fun and Profit

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Dec 25, 2020

Guest

Guy Raz

Guy Raz, the acclaimed host of NPR's How I Built This, interviews Tim Ferriss, bestselling author and pioneering podcaster. They dive into Tim's transformative journey from a struggling writer to a cultural icon, discussing pivotal moments that shaped his career. Tim shares insights on overcoming self-doubt and the importance of personal branding. The conversation also touches on his experiments with mental health and psychedelics, as well as the balance of hard work and luck in the pursuit of success, offering rich lessons for aspiring entrepreneurs.

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ANECDOTE

Early Clients

Tim Ferriss used his sales skills and persuasive techniques to secure early clients for his supplement company.
He leveraged his experience in selling to CEOs and CTOs, applying tactics like calling outside of work hours.

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ADVICE

Targeted Persuasion

Focus on persuading your target audience instead of trying to convince everyone.
Tim Ferriss's approach is to target a niche and build from there.

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ADVICE

Analyze Marketing

Analyze successful marketing strategies to learn and improve your own.
Tim Ferriss studied infomercials and collected persuasive ads in a "swipe file."

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Nourishment and Impact: Supplements and Charitable Giving

01:52 • 5min

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Tim's Transformative Journey

07:04 • 18min

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Journey to Brain Quicken

25:18 • 6min

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Navigating Entrepreneurship: From Self-Doubt to Success

31:36 • 20min

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Dancing Through Discovery

52:02 • 5min

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The Journey of Self-Observation and Book Launching

56:39 • 18min

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Journey of Self-Discovery and Skill Acquisition

01:14:47 • 5min

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From Four-Hour Guy to Podcaster: A Journey of Growth

01:20:07 • 6min

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Balancing Hard Work and Luck in the Journey to Success

01:26:37 • 4min

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#1614

• Mentioned in 26 episodes

Chicken Soup for the Soul

Cartoons for Teachers

Mark Victor Hansen

Jack Canfield

Amy Newmark

This book is a compilation of short, inspirational stories and motivational essays gathered by motivational speakers Jack Canfield and Mark Victor Hansen. The stories are drawn from their audience members and focus on themes like kindness, love, and compassion. Despite initial rejections by major publishers, the book became a huge success and spawned a series of similar titles. It has been a New York Times bestseller and has sold millions of copies worldwide. The stories range from motivational tales of people overcoming challenges to acts of kindness and poems that inspire reflection on life's possibilities. The book aims to warm the reader's heart and remind them of the good things in the world, promoting a sense of love, kindness, and compassion.

#559

• Mentioned in 56 episodes

The 4-Hour Chef

The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life

Tim Ferriss

In 'The 4-Hour Chef', Tim Ferriss uses cooking as a vehicle to teach 'meta-learning', a step-by-step process for mastering any skill quickly. The book is divided into five sections: Meta-Learning, The Domestic, The Wild, The Scientist, and The Professional. It includes tips and stories from world-class chefs, athletes, and other experts, and focuses on overcoming common obstacles in learning and cooking. The book aims to make readers self-sufficient in the kitchen and in life, applying principles of failure points and margin of safety to ensure success.

#117

• Mentioned in 160 episodes

The 4-Hour Body

An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman

Tim Ferriss

In 'The 4-Hour Body,' Tim Ferriss shares the results of over a decade of self-experimentation and research, involving hundreds of elite athletes, dozens of MDs, and thousands of hours of personal testing. The book covers more than 50 topics, including how to lose weight quickly, gain muscle without steroids, sleep less and perform better, and improve sexual health. Ferriss emphasizes the importance of finding the smallest changes that produce the biggest results, making it accessible for readers to achieve significant improvements in their physical health and performance.

#17

• Mentioned in 417 episodes

The 4 Hour Workweek

Tim Ferriss

In 'The 4-Hour Workweek', Timothy Ferriss presents a step-by-step guide to 'lifestyle design', encouraging readers to question the traditional notion of retirement and instead create a lifestyle that prioritizes freedom, adventure, and personal growth. The book teaches how to outsource life tasks, automate income, and eliminate unnecessary work using principles like the 80/20 rule and Parkinson’s Law. Ferriss shares his personal journey from a corporate workaholic to a location-independent entrepreneur and provides practical tips and case studies to help readers achieve similar results. The book emphasizes the importance of focusing on high-value activities, taking 'mini-retirements', and living life to the fullest in the present rather than deferring enjoyment until retirement.

Welcome to The Tim Ferriss Show, where it is usually my job to deconstruct world-class performers, to tease out their routines, habits, et cetera that you can apply to your own life. This time around, the tables are turned. I was interviewed by Guy Raz (@guyraz) for his mega-popular NPR podcast How I Built This.

In this episode, Guy traces my story from the very early days to the current day, asking me about key decisions, hard times, obstacles, lessons learned, and much, much more. We had a blast, we covered a lot of new ground, and Guy was kind enough to offer me the chance to post the audio, so that’s what you’ll hear.

For more Guy, check out his podcasts How I Built This, Wisdom from the Top, and The Rewind. He is also the co-creator of the acclaimed podcasts TED Radio Hour and Wow in the World, a children’s program.

Happy holidays and a very happy new year to you and yours.

This episode is brought to you by GiveWell.org! For over ten years, GiveWell.org has helped donors find the charities and projects that save and improve lives most per dollar. Here’s how: GiveWell dedicates over twenty thousand hours a year to researching charitable organizations and hand-picks a few of the highest-impact, evidence-backed charities. Since 2010, GiveWell has helped over 50,000 donors direct over 500 million dollars to the most effective charities. Most importantly, these donations will save over 75,000 lives and improve the lives of millions more.

This year, support the charities that save and improve lives most, with GiveWell. Any of my listeners who become new GiveWell donors will have their first donation matched up to $250 when you go to GiveWell.org/Tim and select “PODCAST” and “Tim Ferriss” at checkout.

This episode is also brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system.

Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula (and five free travel packs) with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

For show notes and past guests, please visit tim.blog/podcast.

Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss

Instagram: instagram.com/timferriss

Facebook: facebook.com/timferriss

YouTube: youtube.com/timferriss

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

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