Masters of Scale Rapid Response: The truth about what we watch, with Nielsen’s David Kenny
Oct 28, 2021
David Kenny, CEO of Nielsen, shares insights on navigating the seismic shift in media measurement from traditional TV to streaming. He discusses the challenges faced by Nielsen, including losing accreditation and the necessity for trustworthy data amid evolving viewer habits. Kenny emphasizes optimism over nostalgia, advocating for transparent audience ratings. Additionally, he introduces innovative initiatives like Race Notes Inclusion Analytics, addressing diversity in programming, and highlights the importance of corporate culture and employee care in today's interconnected media landscape.
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The Audience is King
- Nielsen's most important customer is the audience, as they are what all media companies compete for.
- David Kenny anticipates a changing business model due to streaming's rise.
Focus on the Core Relationship
- In platform businesses, identify and focus on your central relationship.
- For Nielsen, it's the audience, the target of all content creators and advertisers.
Nielsen One and Industry Transformation
- Nielsen One aims to standardize measurement across platforms by Q4 2022.
- The delay is due to product development, testing, and industry adaptation.