Mastering ServiceTitan Maximizing Revenue: ServiceTitan's Integrated Financing
Aug 1, 2024
Alyssa Rogers, Vice President at Rogers Heating and Cooling, delves into the transformative power of financing in the HVAC industry. She shares how her company boosted revenue by 30% through financing options, achieving a remarkable 41% close rate on installs. Alyssa emphasizes creating a customer-focused strategy and the importance of training for technicians. She also highlights the role of ServiceTitan in simplifying financing processes and offers actionable tips for businesses that want to integrate financing effectively or build partnerships.
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Smart Use of 0% APR
- Use 0% APR financing strategically during slower seasons as a marketing tool.
- Price accordingly since these plans usually have higher dealer fees but can boost sales.
Dealer Fee Disclosure Horror Story
- Transparency about dealer fees once led to a customer complaint triggering a finance company audit.
- Rogers Heating and Cooling had to repay fees, a costly lesson in compliance.
Financing Cheat Sheet for Techs
- Use a cheat sheet guiding technicians to ask customers about credit score and preferences to pick the best financing option.
- Display financing partner logos to reassure customers during the approval process.