How I Built This with Guy Raz HIBT Lab! Boom Supersonic: Blake Scholl
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Feb 23, 2023 
Blake Scholl, Founder and CEO of Boom Supersonic, is on a mission to revive commercial supersonic flight, aiming to break barriers that have held back the industry since the Concorde. He discusses his transformation from tech entrepreneur to aviation leader, emphasizing innovation and economic viability. Blake shares insights on the development of the new Overture aircraft, highlighting its advantages like passenger comfort and sustainability. He also reflects on overcoming challenges in aircraft design, promising a revolution in air travel by 2029.
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Pelago's Overambition
- Blake Scholl reflects on the failure of Pelago, attributing it to trying to build too much at once.
- He believes focusing on one core feature, rather than replicating Amazon's maturity, would have been more effective.
Groupon's Lost Potential
- Blake Scholl views Groupon as a story of missed potential, having the resources to revolutionize local commerce.
- He cites their public offering before operational readiness and Andrew Mason's firing as key turning points.
Yearning for Flight
- While at Groupon, Blake Scholl felt a yearning for something more fulfilling, leading him to explore aviation.
- He ordered books on airplane design, recognizing his passion for flight and the potential for improvement in air travel.