Making Data Impossible to Ignore

In this episode, I’m joined by Ankit Agrawal, CRM Lead and data storyteller, for a practical, experience-driven conversation about data storytelling—what it really is, why it matters, and how business analysis professionals can use it to drive decisions instead of just presenting findings. We dig into why data alone rarely changes minds, and what it actually takes to move stakeholders from “interesting” to “let’s act.”Ankit shares real-world examples from his work leading CRM and analytics projects, along with a clear framework for turning analysis into a narrative that resonates with executives, technical teams, and everyone in between. From executive summaries and ROI to visualization pitfalls, stakeholder alignment, and the growing role of AI, this is a conversation about making your hard analytical work visible, credible, and impactful.🎙️Episode Highlights• Why data without context gets ignored• What “storytelling with data” actually means in practice• A framework for turning analysis into decisions• Driving urgency, ROI, and action with insights• Executive summaries and the elevator pitch effect• Common storytelling and visualization pitfalls• Building credibility and trust as a data professional• Adapting stories for technical vs. non-technical audiences• Where AI fits—and why the human storyteller still matters🔗 Resources

·    Connect with Susan on LinkedIn

·  Connect with Ankit on LinkedIn

Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience. If you enjoyed the episode, don’t forget to hit that Like button, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.

Learn more at ⁠⁠⁠⁠https://www.iiba.org/

#DataStorytelling #BusinessAnalysis #DecisionMaking