Paula Macaggi sits down with Ankur Goyal, SVP of Growth at Coterie, to explore how a premium, subscription-first brand can win in one of the most competitive and emotional consumer categories: baby care. They unpack how trust is built when product, brand, and customer experience work together, why messaging matters more than channels, and how Coterie balances performance marketing with long-term brand building. From controlling customer acquisition costs and prioritizing quality over quantity, to using service and personalization to drive retention, this conversation reveals what modern DTC growth really looks like and what comes next for the brand following its recent acquisition.
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