The FPC Podcast Episode 10: Stackadapt raises $235M, Kevel acquires Nexta and a Q&A with Paul Silver, Global President of Corp Dev, MIQ
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Feb 12, 2025 Paul Silver, Global President of Corp Dev at MIQ, shares insights from his extensive experience in ad tech. He discusses StackAdapt's impressive $235M funding, emphasizing its focus on mid to long-tail agencies. The conversation shifts to Kevel's acquisition of Nexa, exploring its impact on European ad tech. Silver highlights the evolution of retail media, MIQ's strategic corporate development, and the growing influence of AI on advertising. He also hints at the future trajectory of MIQ amidst a rapidly changing digital landscape.
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StackAdapt's Market Position
- StackAdapt is estimated to be the fourth largest DSP globally, servicing 638 agencies in the UK alone last year.
- This highlights their substantial reach and functional platform.
Untapped Agency Market
- Mid-market agencies ( $10-20M revenue) represent a large, underserved market in the US.
- These agencies often struggle to meet minimum requirements of enterprise solutions.
Managed Service for Smaller Agencies
- Paul Silver believes software alone may not suffice for smaller agencies.
- A degree of managed service is likely necessary to handle digital campaign complexities.