Experiment Nation: The Podcast S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs
Mar 9, 2024
Expert guest, Edmund Beggs, discusses the 'Levers Framework' for more impactful testing roadmaps. Topics include categorizing experiments, user behavior influences, A-B testing, optimization strategies, and industry benchmarking for CRO professionals.
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Define Experiments By User Mindset
- Levers describe changes in the user's mind that influence behaviour, not just specific executions on a page.
- Categorising experiments by levers lets you generalise learnings across different implementations and contexts.
Tag Experiments With A Three-Level Hierarchy
- Use the three-level lever hierarchy (top-level, mid-level, sub-levers) to balance breadth and specificity when tagging experiments.
- Start broad then narrow down to sub-levers so you can both prioritise and preserve predictive power from similar experiments.
Organise Research Around Levers
- Categorise your research insights using lever labels to build a coherent mental model and prioritize where to test first.
- Use those lever-priorities to search applicable past solutions or to generate targeted experiment ideas.