The Longer Game Season 2 Episode 23: Why Cheap Is Expensive and Expensive Is Cheap: Lessons In Ecommerce
Selling products online is easy. Or it used to be. But selling is just the start. You then have to build emotional connection with the consumer to get them to come back and buy your product again. Otherwise, you're caught in what our guest on this episode of The Longer Game, Ben Leonard, Founder of Ecom Brokers, calls the Fish Bowl Hamster Wheel cycle. Famsters, a cross between a fish and a hamster. While they may be imaginary, they are exactly what business owners become when they don't think brand and are just reaching for their next sale. It's a never ending cycle that lacks sustainability and ultimately leaves the business owner wanting more whenever they go to sell their business, which is exactly what Ben helps ecommerce brands do.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
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Our guest Guest Name is Ben Leonard. He is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
He has been featured in various press, including Forbes. Ben is a sought-after ecommerce consultant, author and international speaker. Meanwhile, his brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications.
He wrote the acclaimed book - Quit Stalling and Build Your Brand (www.quitstallingbook.com)
Now he is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk). Ben is the antidote to gurus.
You can find him at...
- Website: https://www.benleonard.pro and https://www.ecombrokers.co.uk
- Find him on LinkedIn: https://www.linkedin.com/in/benjleonard/
- Find him on Instagram: https://www.instagram.com/benleonardpro
- Find him on Facebook: https://www.facebook.com/benleonardpro
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it.
Want to find out more?
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- Find Cartology on Facebook: https://facebook.com/thinkcartology
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