Grow The Show 261 | One Question That Reveals If You Really Know Your Audience
Mar 10, 2026
A deep dive into the one question that reveals whether you truly understand your listeners. Talks about why age-based labels fail and how situation and mindset matter more. Reframes audience definitions from demographics to problems, desires, and current experiences. Shares concrete examples and a practical challenge to describe your listeners by symptoms and outcomes.
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Coach Probes Vague Audience Claim
- Kevin Chemidlin recounts a Grow The Show Academy member who initially defined her audience as Gen X women over 40 seeking abundance and authority.
- He probed her and revealed a clearer fit: women already successful in their careers aiming to build a personal brand outside their company.
Demographics Are A Weak Audience Proxy
- Defining audience by demographics (age, gender, generation) is often a proxy and not the real reason people come to you.
- Psychographics (mindset, situation, desires, fears) actually determine content consumption and fit.
Define Audience By Situation And Outcome
- Define your audience so everyone who fits the definition is a good fit and everyone who doesn't is a bad fit.
- Replace demographic labels with a psychographic symptom and outcome, e.g., successful career women wanting to build an external personal brand.