Gender and user experience: Improving UX for everyone | Danielle Jernberg | #68

Feb 10, 2026

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Danielle, a UX researcher at MasterCard, talks about the intersection of gender and user experience. She explains how users differ on 5 dimensions and how the differences in cognitive styles and problem-solving influence user interactions with products. Danielle also shares how she applies the GenderMag framework and inclusive research practices to improve the product experience for all user groups in FinTech.

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Episode highlights

00:01:41 - About Danielle

00:03:19 - Danielle’s journey into FinTech as a UX researcher

00:05:15 - What is the GernderMag framework?

00:11:51 - Applying the GenderMag framework in FinTech

00:14:23 - GenderMag and gender biases

00:17:09 - How can applying GenderMag improve UX for everyone?

00:19:47 - Specifics of working in FinTech in Sweden

00:21:36 - Avoiding the wealth gap

About our guest

Danielle Jernberg is a Research Manager at Mastercard with nearly a decade of experience across digital product, UX, and user research. With a background in Psychology and Human–Computer Interaction, she has worked across fintech, finance, e-commerce, and consultancy, spanning leadership roles in digital product, technology commercialisation, and research.

Danielle specialises in turning complex qualitative and quantitative insights into clear strategic direction, partnering closely with product and design teams to champion evidence-based, human-centred decision-making at scale.

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