In Biotech Startups Knowledge Bridging Can Be the Key to Creativity

In 2004 engineers at Massachusetts-based Bose Corp. a maker of stereo speakers and other audio equipment introduced a startling new product that had nothing to do with sound: an automobile suspension. Bose’s founder Amar Bose had suspected that his company’s knowledge of the physics of acoustics could also help drivers defeat bumps and potholes. The suspension now ready for the mass market exemplifies a technique known as knowledge bridging -- taking expertise from one field applying it to a completely different one and thus creating an unprecedented product or service. A recent study co-authored by Wharton management professor David Hsu ”Knowledge Bridging by Biotechnology Startups ” suggests that knowledge bridging can help companies bring products to market faster and raise money more quickly.

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