Business of Home Podcast The Thursday Show: Will the Supreme Court undo Trump's tariffs? Plus: The evolution of Maiden Home
Nov 13, 2025
Nidhi Kapur, the founder of Maiden Home, shares her journey in crafting a unique space in the design world with handcrafted furniture. She delves into how disciplined design and strong trade relationships fueled her brand's growth. Nidhi emphasizes the importance of quality over mass production and discusses the challenges of sourcing materials while maintaining craftsmanship. With new flagship stores in New York and Miami, she reflects on her innovative marketing strategies and offers valuable advice for budding entrepreneurs.
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Good Results, Tepid Market Response For Our House
- Our House posted revenue and margin gains but the stock lacks investor enthusiasm.
- Market skepticism likely stems from broader housing weakness and investors favoring higher-growth sectors.
Ethan Allen Seen As Dividend Utility, Not Growth
- Ethan Allen's weak quarter and high dividend payout alarmed investors and sank the stock.
- The company risks being viewed as a dividend utility without growth or product innovation.
Name Homes To Build Stronger Brand Stories
- Designers should lean into naming projects and homes to create richer brand identity.
- Names and personalized details (monograms, crests) deepen storytelling and client engagement.