Watch on YouTube: https://youtu.be/V43RZy5M1Bw

Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Retail Media and much more. Tune in to hear about:

How her unorthodox background (within Consumer Goods) has shaped her "change agent" role
Adapting to different company cultures and working styles (in Tech, Consulting and Big OTC)
How she took the bold approach of in-housing Media
Her point of view on eRetail Media and Digital Shelf

More

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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

298. Gentiane Barret, Global Head of Media eCommerce and Content Live in Barcelona: An Industry Outside, In-housing, Bold Moves, Digital Shelf, Retail Media