James Sinclair's Business Broadcast One Product, £35K/Month! Can This Printing Press Business Diversify?
Feb 4, 2026
Tim Baldwin, founder of Pookie Press who built a handmade lino-printing press during lockdown. He talks about scaling to £35K/month, the risks of a one-product business, and strategies like consumables, international sales, and white-labeling. They also cover hiring priorities, acquisition as a growth shortcut, and content-led ways to boost repeat revenue.
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Product Born From A Friend's Need
- Tim built the Pookie press after a tattoo-artist friend needed a faster way to make linocut prints during lockdown.
- He launched via Instagram pre-orders to fund manufacturing before having stock.
Product Range And Consumable Gap
- Pookie Press sells three sizes priced £150 to £275 and had strong gross margins on presses.
- Tim added consumables (inks, rollers, paper) because presses rarely need replacement.
Negative Cash Flow As Growth Lever
- Tim uses negative cash flow by taking pre-orders and wholesaler payments before manufacturing.
- This pre-payment model funded growth and reduced upfront supplier risk.