380 — How Chloe Harrouche Is Redefining Concierge Medicine for Women’s Health

What happens when the healthcare system built to treat illness leaves you lost when the crisis is over?

At just 23, Chloe Harrouche was diagnosed with breast cancer. The treatments were aggressive but clear. The aftermath? Total confusion. No roadmap, no coordinated care, no guidance on how to reclaim her health—just a system optimized for disease, not wellness. So, Chloe decided to build the healthcare experience she wished had existed for her.

In this BS Free MD episode, Chloe shares her deeply personal story, the cracks she encountered in the traditional medical system, and how it led her to launch The Lanby, a concierge medicine practice that merges conventional primary care with evidence-based wellness—all under one roof. We dive into everything from siloed care and the supplement rabbit hole to the real costs of reactive medicine and how the right provider can help you proactively build resilience and longevity.

Whether you’re a physician, a patient, or somewhere in between, this episode will shift the way you think about modern healthcare.

What We Cover:

• Chloe’s journey from bioengineering to CEO after a shocking breast cancer diagnosis
• Why the “standard of care” ends when you still have 50+ years of life to plan
• The illusion of choice in the wellness industry—and the danger of DIY health plans
• What a truly personalized, coordinated care team should look like
• Why more supplements ≠ better health—and how real food still matters
• How The Lanby is helping patients prioritize prevention without the insurance game
• Thoughts on GLP-1s, hormone health, longevity hacks, and AI in medicine
• Chloe’s call to action: Stop waiting for a diagnosis to take your health seriously

About the Guest

Chloe Harrouche is the founder and CEO of The Lanby, a concierge medicine practice that integrates primary care and wellness under one roof. Diagnosed with breast cancer at 23, Chloe experienced first hand the challenges patients must overcome to take control of their health. The healthcare system, designed to treat illness rather than prevent it, offered no guidance on how to preserve fertility, restore hormone balance, or reduce the risk of recurrence. Like so many patients, she turned to the wellness industry for answers—but instead of finding clarity, she spiraled into restrictive diets, unsupervised biohacking, and mounting confusion.

What followed was a years-long struggle with infertility that proved even more complex and emotionally taxing than her cancer diagnosis. Despite seeing the best specialists, Chloe’s wellness efforts—though well-intentioned—were siloed and working against her. The experience laid bare the urgent need for a new model of primary care: one that blends the best of conventional medicine with evidence-based wellness, delivered by a coordinated care team that knows your history, your risks, and your goals. That vision became The Lanby—a modern practice designed to provide integrative, proactive, and personalized care. Chloe’s mission is simple: to spare others the confusion, loneliness, and trial-and-error that defined her journey, and to build the kind of healthcare experience she wished existed when she needed it most

Rapid Fire Takeaways

• Chloe’s go-to wellness habits: walking outside + a weekly phone-free reset
• The one question she wishes more patients would ask their care team
• Why “real” presence—digital and physical—still matters in healthcare

Resources & Links

• 🌐 Website: thelanby.com
• 📸 Instagram: @the.lanby | @chloeharrouche

GET SOCIAL WITH US!

• 🎧 Subscribe to BS Free MD for unfiltered insights on medicine, wellness, and everything in between.
• 💬 Got thoughts or questions? DM us or drop a comment—we love hearing from you! doc@bsfreemd.com

Our Advice!

Everything in this podcast is for educational purposes only. It does not constitute the practice of medicine and we are not providing medical advice. No Physician-patient relationship is formed and anything discussed in this podcast does not represent the views of our employers. 

The Fine Print!

All opinions expressed by the hosts or  guests in this episode are solely their opinion and are not to be used as specific medical advice.  The hosts,  May and Tim Hindmarsh MD, BS Free MD LLC, or any affiliates thereof are not under any obligation to update or correct any information provided in this episode. The guest's statements and opinions are subject to change without notice.

Thanks for joining us! You are the reason we are here.  If you have questions, reach out to us at doc@bsfreemd.com or find Tim and I on Facebook and IG.