
Decoder with Nilay Patel Recode Decode: Jason Fried
Jun 15, 2020
Jason Fried, CEO of Basecamp, discusses his company’s ambitious email product, Hey, and how it aims to disrupt traditional email norms with user consent and privacy in focus. He shares insights on the shift to remote work prompted by the pandemic, emphasizing flexibility over physical offices. Fried critiques Zoom calls, labels Uber a 'shitty business,' and outlines his views on tech regulation. His candid take on public CEO roles offers a refreshing perspective on leadership in the tech world.
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Hey: A Fresh Start for Email
- Basecamp's new email service, Hey, prioritizes user control and consent.
- Users decide who can email them and categorize emails into different sections.
Why Email Innovation Has Stalled
- Innovation in email has been stifled by free email providers dominating the market.
- Building a new email platform from scratch allows for redefining core functionalities.
The Cost of Free Email
- "Free" email comes at the cost of privacy and personal data.
- Hey blocks email tracking, protecting users' privacy.

