
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: Linear's Karri Saarinen How to be Grow Capital Efficiently in a World of BS Growth | How to Fundraise with Leverage | How to Select Investors and How to Give Them Homework in the Raise Process & Growth Lessons from Airbnb and Coinbase
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Oct 30, 2024 Karri Saarinen, Co-founder and CEO of Linear, shares invaluable insights from his experience at Airbnb and Coinbase. He argues against the common notion that founders should 'always be raising,' emphasizing quality growth over hyper-growth. Karri discusses how to strategically leverage VCs by giving them productive 'homework.' He reflects on his best and worst fundraising meetings and shares lessons on minimizing dilution. The conversation highlights the importance of sustainable practices and user experience, offering a fresh perspective on scaling startups.
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Gradual Market Expansion
- Saarinen believes in gradually elevating product, marketing, and sales in tandem when targeting new market segments.
- Linear's enterprise focus came later as they observed organic adoption and refined their approach.
Minimize Dilution
- Prioritize minimizing dilution in funding rounds.
- Aim for 10% or less dilution, but ensure investors remain engaged.
Focus on Success, Not Control
- Avoid overthinking legal terms and board control in early stages.
- Focus on achieving success, which is the ultimate protection for founders.

