Africa today contributes barely 1.5% to world trade but its future is brighter than that number might suggest. The continent has a growing middle class institutions that are investing heavily in infrastructure and in another decade it will emerge as a market of one billion consumers. Elkanah Odembo Kenya’s ambassador to the U.S. visited Wharton recently and spoke with Knowledge at Wharton about the potential rewards and risks of investing in Africa.
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