38: [coaching] Exploring a Signature Offer with Jenny Kontos

***Currently reviewing applications for 2025 1:1 Coaching and Impact Collective Mastermind!*** The majority of consultants start off as GENERALISTS and over time find they need to POSITION themselves as an expert in the marketplace by either "specializing" by the services they offer or by "niching" the clients they serve AND in some cases they do both. Jenny Kontos niched her marketing agency, Hillhouse Creative, in 2021 to only serve established nonprofit clients and this streamlined many of her business development activities and focused her team. In this coaching session, I surprise Jenny by suggesting she position her business further by SPECIALIZING her services with a signature offer. We discuss the pros and cons of this shift, strategies for client acquisition, and the importance of maintaining long-term client relationships plus best next steps. Spoiler alert: changing your positioning for your NEXT clients does not need to impact your current and favorite clients! Visit Hillhouse Creative Website Connect with Jenny Kontos on LinkedIn Connect with Natalie on LinkedIn - let's discuss this episode and be sure to thank Jenny for allowing me to coach her on air!

May I support you as your grow your consulting business? There are 3 ways we can get started:

💫Book a 90 Minute Intensive (Usually I have a few spots open. This is for ANY consultant that has been in business at least a year.)

💫 1:1 Coaching with Natalie Eckdahl, MBA

Ready for a Coach and Mentor who provides a customized approach to your stage of business AND life? I work with all business levels in private coaching. Step one, submit and application. Step two, we hop on a zoom call, so we can determine if it's a mutual fit.

💫 Impact Collective Mastermind

APPLICATIONS are open for our 2025 Impact Collective Mastermind Program which begins in January. This comprehensive program is for established Nonprofit Consultants who are averaging at least $8K/month. This program helps you grow to high multi-six figure years. I'd love to introduce you to a community of other consultants at your level who value collaboration, education, impact and profit!

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