On Purpose with Jay Shetty Rob Dyrdek: ON Dropping Out of School and Becoming an Entrepreneur
Apr 1, 2019
Rob Dyrdek, a former pro skateboarder and TV host known for his business ventures in food, shoes, and real estate, shares his transformative journey. He discusses the meticulous planning behind his career and the philosophy of entrepreneurship, emphasizing emotional awareness and self-reflection. Dyrdek dives into the challenges of launching a vegan snack brand, navigating controversy, and the personal growth that comes with following one’s intuition. He believes in the importance of personal values and connections for true fulfillment and success.
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Pig Out Chips Partnership
- Jay Shetty and Dyrdek met through Pig Out chips, a vegan bacon chip brand.
- Dyrdek invested heavily, becoming like a co-founder, drawn to the founder's unique skill set and the product's potential.
Marketing Misstep
- Dyrdek's initial marketing idea for Pig Out chips involved a pig saying, "Finally, bacon I can eat."
- After negative social media feedback, he removed it, recognizing its potential for long-term harm.
Business Philosophy
- Dyrdek views business philosophically, finding joy in creation and shaping rather than daily operations.
- He prioritizes ventures where he can actively contribute to the initial stages.