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Search Signals Guide Content
- FamousBirthdays uses on-site search as the primary engagement metric rather than pageviews.
- The site receives about 20 million on-site searches monthly, guiding what creators to add.
Double Down On One Core Focus
- Focus relentlessly on one core product and do it repeatedly to win mindshare.
- Prioritize user experience and speed over flashy expansions to sustain growth.
250,000 Bios Written By Hand
- Evan explains the team manually wrote roughly 250,000 bios using freelance writers over a decade.
- Writers research creators' social content to craft concise, evergreen bios focused on what users want to know.