IT’S JUST COFFEE! Specialty Instant Coffee is Here - Meet New Ground | CONNOR NESTOR!
May 26, 2025
Connor Nestor, founder of New Ground, has taken the convenience coffee scene by storm with his innovative approach to specialty instant coffee. He chats about the unique NGT extraction system that enhances flavor, and how he and his team overcame industry hurdles to bring new products to life. The conversation dives into the coffee culture's evolution, highlighting quirky childhood lunch stories and the rise of ready-to-drink coffee. Nestor also shares insights into crafting a perfect espresso martini on tap, blending convenience with quality.
AI Snips
Chapters
Transcript
Episode notes
Own Your Coffee Manufacturing
- Avoid third-party manufacturing for sensitive coffee products without thorough due diligence.
- Own your process and work with partners who understand coffee's intricacies to ensure quality and care.
Flavor Over Yield Philosophy
- Newground's NGT extraction system optimizes coffee flavor, unlike big companies optimizing for yield and over-extraction.
- Traditional instant coffee processes extract everything, including undesirable flavors, leading to lower quality.
Instant Coffee’s Unique Flavor
- Instant coffee will taste different from cafe espresso or pour-over but can offer a unique, quality experience.
- Roast profile and sampling the extract enable fine-tuning to meet particular flavor expectations.