Marketing Against The Grain 9 ChatGPT Use Cases from the Top 1% of Marketers
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Oct 28, 2025 
Kyle Poyar, a go-to-market and growth expert from Growth Unhinged, shares his insights on how AI, particularly ChatGPT, is revolutionizing marketing. He discusses using AI for persona research, creating unique product narratives, and optimizing growth experiments. Kyle also highlights a method called 'deep research mode' for generating thorough, research-driven content. The conversation dives into the potential of AI to analyze customer behavior and improve decision-making, making ChatGPT an essential tool for modern marketers.
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Use Proprietary Context To Build Personas
- Feed ChatGPT proprietary context like Gong calls, win-loss notes, and enablement docs to create realistic customer personas.
- Use those personas to role-play and validate homepage copy, emails, and other assets before launching.
Use Deep Research Mode For Thorough Analysis
- Ask ChatGPT to run in 'deep research mode' and request the sources it will consult before answering.
- Use the cited research and formatted outputs (reports, tables, visuals) to validate and expand your work.
Position Before You Build Assets
- Build differentiated product positioning first, then generate landing pages and assets from that positioning.
- Upload authoritative market context (e.g., Gartner) and persona research to avoid generic messaging.