We’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and top private equity and VC funds.

In this episode, Ulrik shares his marketing journey, emphasizing that success comes through trial and error, with persistence being key—even when certain strategies don't work out. He also reveals how he uses LinkedIn to share helpful tips based on real conversations with clients.

Ulrik talks about how his book has generated leads for his consulting business by focusing on the niche area of B2B SaaS pricing. He explains why pricing is a critical yet often misunderstood aspect for businesses, creating high demand for expertise in the field. He also highlights the power of specialized knowledge and how it can help businesses stand out in a competitive market.

Tune in for valuable lessons on niche marketing, content creation, and leveraging expertise to fuel business growth—and get a sneak peek into Ulrik's upcoming book update, where he’ll dive even deeper into these strategies!
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Learn more about his book here: https://a.co/d/66GYGAa
Visit his website here: willingnesstopay.com

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BTB113: Mastering B2B SaaS Pricing: Niche Marketing, Content Strategy, and Harnessing Expertise for Business Growth with Ulrik Lehrskov-Schmidt