The Art of Selling Online Courses 218 Meet The Woman Who Built a 4M Followers Course Business
31 snips
Dec 30, 2025 Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers, dives into the evolving landscape of online courses. She highlights the 'trust recession,' explaining why potential buyers are more cautious today. Hadar emphasizes the importance of incorporating coaching and community into courses. She also shares her strategies for building an organic audience through YouTube and email marketing, while discussing the rise of shorter lessons and market saturation challenges. Insights into live launches and leveraging webinars round out the conversation.
AI Snips
Chapters
Transcript
Episode notes
YouTube Builds More Committed Students
- YouTube drives more intentional, loyal learners compared with Instagram's casual audience.
- Early investment in YouTube and email list building powered sustained organic growth for her business.
Use Email And Segmented Funnels For Sales
- Use your email list as the primary revenue channel and run two to three major launches per year.
- Segment new signups by interest and send tailored playlists and relevant evergreen offers.
Structure Launches Around Live Events
- Combine challenges, live events, and webinars in launches and open cart for a focused 10-day period.
- Start promotion months ahead with lead magnets and targeted YouTube live trainings to warm the audience.