How organisations understand what customers value

In this guest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, is joined by Kate Sargent, Chief Data Officer at the Financial Times, to discuss how customer understanding drives strategy, growth and trust in a digital-first organisation. Kate explains how the FT has evolved from a traditional publisher into a subscription-led business serving audiences from classroom to boardroom. She shares how customer insight underpins everything from acquisition and retention to product design and experience, guided by a clear set of "metrics that matter". The conversation explores how the FT segments its audiences, turns insight into action across the organisation and balances short-term performance with long-term value. Kate also reflects on the practical role of AI, from personalisation to governance, explaining why clarity of purpose and strong principles matter when adopting new technology. Listen here for a thoughtful discussion focused on data, customers and sustainable growth. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.