
EconTalk Michele Gelfand on Rule Makers, Rule Breakers
Oct 28, 2019
Michele Gelfand is a Distinguished University Professor at the University of Maryland, known for her work on cultural norms and author of "Rule Makers, Rule Breakers." She discusses the fascinating distinction between tight and loose cultures and how they shape behavior and societal interactions. Gelfand explores the challenges of finding balance between order and freedom, especially in parenting and corporate mergers. She emphasizes the importance of cultural intelligence in navigating these dynamics and the impact of perceived threats on societal rules.
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Negotiating Tightness and Looseness
- Negotiate and define domains of tightness and looseness within families and organizations.
- Openly discuss which areas require strict rules and where flexibility is allowed.
Cultural Disconnect in Consulting
- MBA students consulting for a traditional St. Louis corporation clashed culturally by criticizing reserved parking spaces for executives.
- This highlights the disconnect between generational and organizational cultural norms.
Balancing Safety and Creativity
- Organizations in high-risk industries like pharmaceuticals need both strict rules for safety and intellectual freedom for innovation.
- Balancing these competing needs is crucial for success in such fields.




