Paul Counts is here to discuss why he believes organic traffic is the unsung hero of marketing right now, and how you can be using it to better your business. Among other things, Counts spoke about a system for organic content creation and management called the FTE method, which comes from his business partner Shreya Banerjee, a Six Sigma black belt.

If you're interested in tapping into an organic traffic source, regardless of the type of marketing you do, listen in and pick up a couple new tactics.

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