Good Content with Shannon McKinstrie Where To Find Content Ideas So You’re Always Ready To Post
Let’s dive into one of my favorite topics: where to find content ideas so you never run out of inspiration. I’m sharing all my favorite strategies for uncovering endless ideas, starting with questions I receive directly from you! I share how listening to your audience, keeping an eye on news updates and industry changes, and using tools like Google Alerts help you stay ahead and create content that keeps your audience engaged.
This means leveraging places like Reddit, YouTube, and TikTok comments, as well as tapping into magazines, books, and even TV segments, which is perfect for you if scrolling social media gets overwhelming. We’ll look at real examples so you know exactly how to apply this to your own content with viral hook strategies and repurposing winning content structures from other niches. I’m sharing plenty of actionable tactics you can implement right away on Instagram, TikTok, LinkedIn, Facebook, or whatever platform you choose, and don’t forget your homework this week!
In this episode we’ll be covering:
- My number one place for finding content ideas and where you can find inspiration when you’re just starting out.
- Staying in the know for your industry so you become the trusted go-to for new and updated information.
- How to use a hook or trend thats completely unrelated to your niche and make it work perfectly for your audience.
- Other placed to find content inspiration, especially when social media becomes too overwhelming.
- My quick hack for what to do if you’re stuck and too nervous to be on camera.
Your homework this week: Find something that is brand new happening and turn it into content.
Make sure you’ve joined the Hook Hotline! You’ll find my broadcast channel in my Instagram bio.
Featured content in this episode:
- Dermguru: Unsexy Drugstore HairCare
- Thriftyblondeblog: Becoming “That Girl”
- Euge.park: Heavyweight T-Shirts
- Shannonmckinstrie: I fixed these hooks
Recommended episodes:
- Episode 60: Nail Your Short Form Videos with This Simple Formula
- Episode 83: Use the REP Hook Formula and Start Filling in the Missing Pieces
- Episode 85: Start Thinking Like a Marketer So People See Themselves in Your Content
- Episode 101: Double Your Views on Instagram with the RISE Formula
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