Luis Perez-Breva Explains How to Be ‘Productively Wrong’

Bloomberg View columnist Barry Ritholtz interviews innovation expert Luis Perez-Breva, who directs MIT’s flagship hands-on innovation program -- the MIT Innovation Teams Program -- jointly operated by the schools of engineering and management. An entrepreneur and a Ph.D., he has taught innovation as a skill to professionals and students worldwide, co-led the Innovation Pillar of the MIT Skoltech Initiative, and collaborates with MIT’s innovation initiatives in Portugal, Singapore and the United Arab Emirates. He is also the author of “Innovating: A Doer’s Manifesto for Starting From a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong.” 

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