Novel Marketing

How to Supercharge Ebook Sales

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Oct 5, 2022
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INSIGHT

Indie Pricing Beats Traditional Royalties

  • Indies earn higher per-copy royalties and can undercut trad prices to outsell them on Kindle.
  • Example: 70% of $4.99 yields more to the indie author than 25% of $9.99 for a trad author, plus KU boosts volume.
INSIGHT

Fiction Performs Better Than Nonfiction In Ebooks

  • Ebook buyers disproportionately prefer fiction because nonfiction readers value skippable, referenceable paper or audio formats.
  • AAP data shows nonfiction audio sales now exceed nonfiction ebook sales, reflecting format preference.
ADVICE

Use Price Pulsing To Boost Rankings

  • Use price pulsing: temporarily drop your ebook price to create urgency and climb Amazon charts.
  • Amplify pulses with promo services like BookBub or your own email list to avoid getting lost among countless sales.
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