Let's Get Dressed

The Truth About Carolyn Bessette-Kennedy’s Style (It’s Not the Clothes)

Mar 23, 2026
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INSIGHT

Aura Over Apparel Defined CBK

  • Much of CBK's appeal came from her aura and how she carried the clothes rather than the garments themselves.
  • Larissa recalls seeing Carolyn from a block away and feeling an instinctual draw to her presence and restraint.
ANECDOTE

Seeing JFK Jr. More Than Carolyn In New York

  • Larissa saw Carolyn once but saw John F. Kennedy Jr. often while working in advertising.
  • She remembers John as more visible and accessorised, often biking around Manhattan, which made him feel constant.
INSIGHT

Social Media Made CBK A Replicable Aesthetic

  • The CBK revival is fueled by online desire for simple categories amid information overload.
  • Larissa argues social media makes people crave narrow, replicable aesthetics like 'CBK' to reduce choice anxiety.
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