Kuala Lumpur City FC is leading the pack when it comes to independent futsal teams moving away from dependency of state funds. They run the club like a business, and recently even introduced pay-per-view for fans to watch live games, effectively changing the culture of fan participation and monetisation of the sport. We speak to Founder, Technical Director and “Coach” Jerry Dinesh Pireira, about all things Business, Futsal and Money.
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