The Freakonomics Radio Book Club

10. Check the Data: It’s a Man’s World

Sep 25, 2021
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ANECDOTE

The Bank Note Campaign

  • Criado Perez campaigned to keep a female figure on Bank of England notes.
  • This successful campaign led to threats and her dropping out of LSE, but also to her writing career.
INSIGHT

The Standard Male

  • The world is designed with a "standard male" in mind, leading to disparities in product design and safety.
  • This is evident in ill-fitting personal protective equipment (PPE) and smartphones.
INSIGHT

Reference Man

  • "Reference man" is a Caucasian male between 25-35, weighing ~154 pounds, used in various research areas.
  • This standard's inadequacy is evident in car crash dummies, where female dummies are merely scaled-down males.
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