BTB173: Nir Eyal on Marketing Beyond Belief: Email Lists, Newsletter Growth, Social Media and What Actually Converts Readers

Nir Eyal is back on Before the Bestseller, the bestselling author behind Hooked, Indistractable, and his newest book Beyond Belief. Known for his work on behavioral design and habit forming technology, Nir has spent years studying how habits, attention, and human psychology influence the way people interact with products and ideas. His books have sold more than a million copies worldwide, and his journey from originally self publishing Hooked to later working with traditional publishers has given him a rare perspective on both writing and marketing books.

In this episode, we focus on how Nir is launching Beyond Belief and what he has learned from publishing three very different books. He explains why he chose to work with a traditional publisher again and reflects on how Hooked was first self published before being picked up by a major publisher after it began gaining traction. That experience leads into a broader discussion about one of the biggest misconceptions in publishing, which is the belief that signing with a publisher means the marketing work is finished. Nir explains why he believes the author is responsible for selling the first wave of copies and why the real marketing effort begins once the manuscript is done. From there, he walks through the specific tactics he and his team are focusing on for this launch, including newsletter outreach, podcast appearances, email list strategy, preorder incentives such as a reader book club, and new experiments with Amazon ads. He also shares what he is doing less of this time around, particularly relying on social media, and why building an email list and genuine relationships with other authors continues to matter far more than chasing follower counts.

Tune in to hear how Nir approaches the realities of launching a book today and what it actually takes to get a thoughtful book into the hands of readers.

Grab your copy of Beyond Belief here: https://a.co/d/00HkuNro

Download the 30-Day Belief Transformation Journal here: https://www.nirandfar.com

—

Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.

—

Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/

Head to our new website for more content and updates.: www.getshelflife.com

If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com