
Decoder with Nilay Patel Rewind: Bluesky CEO Jay Graber on the future of federated social media
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Dec 2, 2024 Jay Graber, CEO of Bluesky, discusses the explosive growth of the social media platform, which surged to over 20 million users following the election. She delves into the principles of decentralization and user customization that underpin Bluesky's design. The conversation touches on unique community culture, challenges in moderation, and strategies for monetization. Graber also highlights the importance of user feedback in shaping the platform and contrasts Bluesky's protocol with others like ActivityPub, emphasizing the future of federated social media.
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Dorsey's Involvement
- Jack Dorsey, a visionary for decentralized social media, remains on Bluesky's board.
- He provides occasional feedback but isn't deeply involved in product specifics.
Bluesky's Culture
- Bluesky developed a unique, playful, and chaotic culture.
- This stemmed from an early high ratio of active posters and creative interfaces.
HellThread
- A bug causing a long thread, "HellThread", inadvertently fostered a unique culture.
- Bluesky embraces emergent properties arising from user creativity.

