Decoder with Nilay Patel

Rewind: Bluesky CEO Jay Graber on the future of federated social media

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Dec 2, 2024
Jay Graber, CEO of Bluesky, discusses the explosive growth of the social media platform, which surged to over 20 million users following the election. She delves into the principles of decentralization and user customization that underpin Bluesky's design. The conversation touches on unique community culture, challenges in moderation, and strategies for monetization. Graber also highlights the importance of user feedback in shaping the platform and contrasts Bluesky's protocol with others like ActivityPub, emphasizing the future of federated social media.
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ANECDOTE

Dorsey's Involvement

  • Jack Dorsey, a visionary for decentralized social media, remains on Bluesky's board.
  • He provides occasional feedback but isn't deeply involved in product specifics.
ANECDOTE

Bluesky's Culture

  • Bluesky developed a unique, playful, and chaotic culture.
  • This stemmed from an early high ratio of active posters and creative interfaces.
ANECDOTE

HellThread

  • A bug causing a long thread, "HellThread", inadvertently fostered a unique culture.
  • Bluesky embraces emergent properties arising from user creativity.
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