The GaryVee Audio Experience How To Sell Any Product In 2026
110 snips
Oct 30, 2025 
In this discussion, Matt, the founder of Tassium/Tassik and an early-stage entrepreneur focusing on products for children with autism and ADHD, shares insights on sustainable go-to-market strategies. He emphasizes the importance of targeting parents through social media while reflecting on the challenges of maintaining traction after initial press-driven sales. Gary Vaynerchuk offers advice on leveraging attention, using organic content effectively, and the critical need for a robust sales infrastructure, while advocating for relentless hustle over luck in building a brand.
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Replace Old B2B Habits With Daily Content
- Produce consistent content on LinkedIn and TikTok instead of relying on old B2B channels like print or conference booths.
- Use social content to reach buyers more effectively than traditional advertising buys.
Podcast Guests Become Clients
- Gary suggests local professionals start a podcast to give peers a platform instead of cold-selling them.
- That relationship building turns guests into friends and future customers.
Turn Viral Content Into Ads
- For $30–$50 impulse DTC products, focus organic posting and convert viral posts into ads.
- Retake viral creative with CTAs and price overlays then run it as a paid ad (brandformance).
