Evernest Property Management Show Episode 161: Leasing and Fraud: Everything Property Owners Need to Know (Brett Drevlow)
Sep 15, 2025
Brett Drevlow, the Director of Leasing at Evernest, dives into the intricate world of rental properties. With a focus on 2025 leasing strategies, he shares how to effectively overcome tenant objections and utilize data-driven pricing. Brett highlights the staggering 7-12% of fraudulent applications and emphasizes the importance of rigorous tenant screening. He discusses leveraging technology, building trust with renters, and the blend of art and science that successful leasing requires to safeguard owner investments in a competitive market.
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Comps Miss Asset Nuances
- Automated comp tools mis-handle asset type and unique burdens like large yards or pools.
- Owners should expect some attractive features to reduce demand or increase perceived upkeep.
Responsiveness Signals Trust To Renters
- Renters vet managers as much as managers vet renters; responsiveness signals future maintenance and deposit behavior.
- Fast phone pickup and quick process build trust and increase conversion.
Agents Signing A Lease A Day
- Several lease agents signed a lease per day for sustained periods, showing high volume efficiency.
- Brett credits phone pickup and persistent outreach for those results.